Exciting Updates in Store for GSX 2020
The ASIS International event management team and volunteer leadership has worked diligently over the past four years to modernize and reinvent the premier event in the security industry. More than six decades after the launch of the ASIS Annual Seminar & Exhibits, the industry’s flagship, peer–driven event has transformed both in substance and brand to meet the needs of the modern security practitioner and solution provider/exhibitor partner. Every single change we’ve implemented has been with the intent to improve the experience for our most important stakeholders: our attendees and exhibitors.
On the heels of these recent modernizations, the event team and ASIS Volunteer leadership has embraced a commitment to continuous improvement. To that end, we have some exciting changes to the GSX event schedule to share for 2020 GSX in Atlanta. The following answers address the general questions regarding the change in the schedule for 2020, and more information will be posted as the event develops.
What are the event dates for 2020 GSX in Atlanta?
Monday, 21 September through Wednesday, 23 September 2020.
What can members, attendees, and exhibitor partners expect in 2020 in Atlanta?
ASIS International is proud to announce that we are rolling out the following schedule changes to Global Security Exchange (GSX) in 2020 as we bring our event to the Georgia World Congress Center in the heart of Atlanta, GA.
Highlights of the GSX 2020 schedule include:
Saturday – Sunday, 19-20, September 2020:
- Traditional pre-conference activities occur as usual on the two days prior to the GSX official opening on Monday, 21 September 2020.
- Activities include the ASIS International Board and Foundation meetings, council meetings, pre-conference classes and certification review courses, our volunteer leader Town Hall, and awards program.
Monday, 21 September – Wednesday, 23 September 2020:
- Beginning in 2020, GSX officially kicks off on Monday morning with a General Session, laying the groundwork for three days of learning, networking, and exposition.
Highlights for each day are below:
Monday, 21 September
- Monday remains preserved as a day for learning and networking with classroom programs and highlighted by a new addition to the agenda: a second General Session in the afternoon, delivered in a unique format. We will also host a traditional networking luncheon Monday afternoon.
- Monday’s second General Session concludes at 3:15 pm and attendees and exhibitors will then convene in the exhibit hall for three hours of activities from 3:30 – 6:30 pm. A Welcome Reception kicks the week off with a festive early evening of networking and also allows for attendees and exhibitors to meet for dinner after the activities conclude at 6:30 pm.
Tuesday, 22 September
Wednesday, 23 September
Wednesday concludes the week with a full day of activities. We follow the same pattern as Tuesday with a General Session in the morning and then transitioning to a full day of classroom and X Learning, exposition, and networking activities. Lunch will be served in the GSX Bistro in the exhibit hall. And then GSX concludes with one of the most anticipated industry gathering each year: the GSX President’s Reception.
Doesn’t GSX normally kickoff on Sunday night with the Opening Night Celebration and close on Thursday afternoon with the conclusion of the exposition?
Yes. As the event team and ASIS volunteer leadership have shown over the past four years, GSX will continue to evolve to meet the needs of the security profession. One of our guiding principles in this effort has been to solicit and receive important feedback from our attendee and vendor partners. In addition, we’re also complimenting event stakeholder feedback with data on broader event industry trends. Through this exercise, we’ve come to a couple of important conclusions that are reflected in the 2020 schedule:
Attendees and exhibitors are looking for a more compact experience that still delivers the robust, holistic event experience they’ve come to expect with GSX. In the 2020 schedule, attendees and exhibitors alike will still learn, network, and conduct business as they always have but in a more efficient schedule.
Will the exhibitor and/or attendee experience be changing? If so, how?
In many ways, no. And in some important ways, yes.
Our recent schedule including 2019 does not include classroom programs on Thursday so attendees will have access to the same, robust peer-driven educational offerings that has made GSX the security industry’s flagship learning venue. The week will still be book ended with the industry’s most highly regarded networking events with the Welcome Reception on Monday and the President’s Reception on Wednesday evening.
What has changed is a transition from the three-hour exposition wrap up on Thursday morning to a three-hour exposition kickoff experience on early Monday evening. And more broadly, all attendees and exhibitors participating in and staying through the full GSX event agenda.
What are the benefits of these changes?
An overall improved, more compact experience for all event stakeholders. Specifically, this schedule improvement creates an excellent opportunity for attendees to preview the exhibitor offerings on the expo floor earlier in the week and for attendees and exhibitors to begin to build relationships and conduct business on Monday evening vs Thursday morning.
Will this new approach to GSX create any cost changes or savings?
At a minimum, attendees and exhibitors will likely require one less hotel night compared to recent years. Related, this also facilitates less time away from the office and home in 2020 and beyond. We are always focused on delivering tremendous ROI to attendees and exhibitor partners and our modified schedule for 2020 and beyond supports that goal.
Are there more changes to come in 2021 and beyond?
The ASIS International event management and volunteer leadership teams embrace a culture of continuous improvement in every area of our operation. GSX is our most obvious example of embracing this commitment. So, while we are confident that this is the final substantive change to our event schedule in the coming years, our event stakeholders have our commitment that we will continue to make smart investments in GSX and always look for opportunities to improve the attendee and exhibitor experience.