Georgia World Congress Center | Atlanta, GA | #GSX20

2020 GSX Schedule FAQs

Enhanced New Schedule for 2020

The ASIS International event management team and volunteer leadership has worked diligently over the past years to modernize and reinvent the premier event in the security industry. More than six decades after the launch of the ASIS Annual Seminar & Exhibits, the industry’s flagship, peer-driven event has transformed both in substance and brand to meet the needs of the modern security practitioner and solution provider/exhibitor partner. Every single change we’ve implemented has been with the intent to improve the experience for our most important stakeholders: our attendees and exhibitors. 

On the heels of these recent modernizations, the event team and ASIS Volunteer leadership has embraced a commitment to continuous improvement. To that end, we have some exciting changes to the GSX event schedule to share for 2020 GSX in Atlanta. 



Will this new schedule change the cost of my exhibit space?

No. For 2020, ASIS is maintaining the current exhibit booth rate of $52/NSF for a third year.

Will there be fewer show hours or exclusive show hours with the new GSX schedule?

The overall number of exhibit hours will be one hour less (from 18 hours to 17 hours), but by moving the start of the trade show to Monday afternoon, offering the first three hours as exclusive show floor hours and combining this exposition kickoff with our Welcome Reception, we expect the traffic density to be spread out more evenly over the course the three days in which the exposition floor is open and strong throughout.

Overall the new GSX event schedule will increase the total number of exclusive trade show hours to 11 hours.

How will the new GSX schedule impact my booth set up and tear down from a time and budget standpoint?

Starting in 2018, ASIS has worked with our general services contractor, Arata Expositions Services, to start exhibitor move in a full day earlier in order to avoid weekend overtime cost. That will continue, but in 2020 exhibitors will need to be show ready by Noon on Monday in order to allow time for final show prep.

However, by closing GSX on Wednesday at 3:30 pm, exhibitors will gain a full day of straight time move out. This means exhibitors should not need to incur any overtime move out labor or drayage charges.

Overall and in comparison, Atlanta is going to be considerably lower cost labor market than Chicago. In 2019, straight time labor is approximately 26% lower in Atlanta than Chicago, and overtime rates are 37% lower. Please work with your own display house and Arata Expositions Services for a detailed estimate based on your specific needs.

As a general note, our primary destination cities moving forward (Atlanta, Dallas, and Orlando to name a few) are very labor friendly cities. This is a strong consideration for our event operations team in all future city commitments. We are committed to helping reduce your operational costs so that you can invest those resources into the GSX assets that drive your business development opportunities.

Will this increase traffic to my booth?

ASIS is investing in these changes to increase the return on investment for participating exhibitors. By offering attendees a more efficient GSX experience, we expect greater show floor participation throughout the week.

Specifically, by bringing the Welcome Reception to the exhibit hall on Monday evening, GSX is providing exhibitor partners with a new and different way to conduct business at GSX. And as the only networking event allowed during these hours, exhibitors will have a captive audience to showcase their products.

With programming scheduled throughout the day Tuesday and Wednesday, various attendee activations, and food and beverages including lunch each day in the exhibit hall, we are confident this new schedule will provide maximum traffic to all exhibitors.

Can I sponsor the Welcome Reception?

Absolutely! Please see page 5 of the GSX 2020 Sponsorship Prospectus, and contact your sales manager for details.

ASIS will also work with exhibitors to provide a customized sponsorship around the Welcome Reception to help you maximize your success and return on investment.

Does this impact the evening traditionally dedicated to exhibitor parties and dinners?

We believe this is another area that will be improved. Tuesday night remains the night dedicated to exhibitor parties and dinners. But now, you can use the Monday evening expo opening to invite additional prospects and customers in advance.

Now, more than ever, we’ve designed a schedule that proactively facilitates attendee and exhibitor engagement. To summarize, this includes:

The transition from a slower Thursday experience to an energized Monday early evening experience that also includes bringing our very popular Welcome Reception to the exhibit hall. And still allowing for time to transition from there to client dinners.

Happy hour in the exhibit hall on Tuesday leading into an evening dedicated to exhibitor parties and dinners.

A celebration of GSX week as we wrap up the exposition floor offerings on Wednesday afternoon and transition into one of the most anticipated security industry gatherings each year: the GSX President’s Reception.

GSX was amazing! I got my money’s worth and more with the education sessions and networking opportunities.
Matthew Porcelli, CPP | Security Manager, Harvard Protection Services
From the breakout training sessions to the evening social events, the overall experience was amazing. If this was a representation of this event, I will be an attendee for life.
Chris Kopp | Sergeant, Lockdown International, LLC
GSX proved to be an informative and refreshing change to the traditional security show formats.
Kevin Brooks | General Manager, BMK Consulting
GSX was a great experience for me. I was able to meet with CEO’s, Directors of Sales, and Sales Reps. on security products that my company sells, services, and installs. Thank you GSX!
Robert Martinez | President / CEO, RJR Communications Technologies
Great overall show experience, the recent changes have definitely added value! If you haven’t attended in past two years you have not experienced GSX. I am looking forward to the ongoing changes and improvements, which are definitely making GSX the go to event.
David Jarrett | Senior Physical Security Adviser, Southern California Edison
GSX was an invaluable experience. I am transitioning from Law Enforcement over to private sector security management.  The education and networking opportunities here are a tremendous advantage. It’s helping me jump start my next career!
Scott Gwinn | Asst. Manager of Security Operations, Allied Universal
GSX has something for everyone. Whether you are new to the industry or a seasoned veteran, you will always find something new and exciting at GSX.
Anthony Haney, CPP | General Manager, G4S Secure Solutions (USA) Inc.
GSX is absolutely vital to building and maintaining relationships with vendors, technology experts, and other security professionals. These relationships, along with the technical information gained at the events, persist through the years and enable our business. I can’t afford to miss the event – it always pays for itself many times over.
Michael Dye | Systems Engineer, Lockheed Martin
GSX provides a one-stop-shop to make a year’s worth of industry exchange and business relationships. It is simply the best use of any security professionals’s time to get a complete overview of the state of the industry.
Guillaume Banville | Cluster Security Manager, AWS
I have attended for 25 years and find the changes to be refreshing. I especially like the opportunity to experience technology first-hand and meet with people I would not otherwise get to talk with.
Teresa Stanford | VP, Account Management, Security Engineers
My experience at GSX was an excellent one. If there’s only one event I can attend the entire year, it would be GSX. From innovative products and solutions, to expert advice, career opportunities, honorable guest speakers, education, training, and networking; where else can you find this?
James Harrell III | Assistant Vice President, City National Bank
GSX is an amazingly beneficial investment for myself and my company. The opportunity for learning, presenting, and networking is unparalleled in the industry. GSX has something for everyone. I am looking forward to GSX 2019 in Chicago!
Jeffrey Slotnick | President, Setracon Inc.